About the Role
As a VP of Marketing, you will be in charge of a company’s marketing team as well as handle strategic brand management, review budgets, set goals, conduct market research, and help maintain an appropriate image of the company. You will also develop brand and marketing strategies, delegate tasks to the marketing team, set and achieve goals, and establish relationships with the media and clients.
Requirements
BSc in marketing, branding, business, PR, or a similar field.
A Master’s degree (preferred).
Extensive experience in a similar role.
Superb marketing and research skills.
Knowledge and experience with SEO, digital marketing tools, and related software.
Highly observant and analytical.
Strong leadership skills and the ability to make difficult decisions.
Excellent communication and interpersonal abilities.
A willingness to travel and work long hours.
Responsibilities
Analyzing existing marketing strategies and improving upon them.
Leading a capable marketing team and delegating tasks.
Preparing and reviewing monthly, quarterly, and yearly budgets, and allocating resources appropriately.
Reporting to the company director or the business owner.
Conducting market research and implementing new strategies based on findings.
Monitoring industry trends and scheduling meetings in order to share new information with the team.
Setting daily, weekly, monthly and yearly targets, and implementing incentives to ensure they are achieved.
Closely monitoring competitors’ successes and failures and learning from them.
Supervising marketing events and using them to network with industry professionals.
Assisting with the recruitment, training, and onboarding of new staff.