Marketing Specialist

About the Role

As a Marketing Specialist, you will develop marketing materials for websites and other marketing platforms as well as communicating with sales teams and other departments in order to implement various internal and external communications for a company.

Requirements

  • Bachelor’s Degree in journalism, communications, marketing, or a related field.

  • 3+ years of marketing experience in a corporate or agency environment.

  • Proficient in Microsoft Office Suite, Adobe Creative Suite, CRM, and CMS software.

  • Knowledge of HTML and CSS.

  • Experience using analytics software.

  • Excellent written and verbal communication skills.

  • Ability to work in a fast-paced and high-pressure environment.

  • Multi-tasking and time-management skills.

  • Highly organized and detail-oriented.

Responsibilities

Developing and implementing marketing plans.
Undertaking competitor research and analyses.
Conducting market research.
Establishing goals and objectives in order to reach customers through appropriate marketing channels.
Building and maintaining relationships with new and existing customers.
Promoting brand awareness through marketing efforts.
Creating marketing materials for a website and other marketing platforms.
Supporting the marketing team by demonstrating expertise in various areas, including optimization, advertising, social media, direct marketing, and event planning.
Assisting with the analyses of marketing data, including campaign results, conversion rates, and online traffic.