Digital Strategist

About the Role

As a Digital Strategist, you will work on integrating digital assets, raising brand awareness, collaborating on marketing campaigns, leading digital activation projects, and measuring the efficiency and effectiveness of digital channels.

Requirements

  • Bachelor's Degree in advertising, marketing, communication science, or a related field.

  • Excellent written and verbal communication skills.

  • An understanding of digital tools.

  • An understanding of digital touchpoints.

  • Excellent interpersonal skills.

  • Insightful and perceptive.

  • Business knowledge.

  • Deadline driven.

  • An understanding of web analytics.

  • Knowledge of best digital practices.

Responsibilities

Evaluating and implementing improvements on digital strategy.
Researching the latest digital tools and interactive trends.
Optimizing SEO.
Creating integrated and cost-effective digital strategies.
Driving value for an organization.
Analyzing and reporting on digital campaigns.
Analyzing customer and user data.
Engaging with clients, sales teams, and management.
Mapping out how digital assets will be optimized for business results.